New and improved formula that fights bacteria build-up along the gum line
It helps improve gum health by reducing gum bleeding
It fights bacteria not just on teeth, but also your tongue, cheeks and gums for 12 hours*
Provides excellent protection against plaque, stains, tartar and cavities
Now provides additional new benefits - anti-sensitivity across the range, reducing bacteria for enamel protection, instant** neutralization of odors associated with bad breath and new improved flavors that leave your mouth feeling clean and fresh
Brushing with Colgate Total® will help improve your teeth, tongue, cheeks and gum health
*with 4 weeks of continuous use
**individual response may vary